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Anheuser Busch Budwiser Girl Bar Mirror

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Sold - 10/29/12
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Product Description

Anheuser Busch "Budweiser Girl" Bar Mirror

This mirror is in excellent condition, like new! There are a single mark, scratch, ding or dent in the wood frame. Mirror surface is excellent with only 3 tiny pin size black marks in the top right corner. This mirror is from St Louis, MO. with a stamped manufacture date of March 4th, 1992. On the face of the image, the print copy reads "Budweiser Girl" and below that "1907, by ANHEUSER - BUSCH BREW ASS'N ST. LOUIS".  It measures 25 1/4" X 19 1/4". 

The Budweiser Girl featured in this mirror was first used in 1907. The Budweiser girls (or Bud girls) are women promotions model/agents for Budweiser beer maker Anheuser-Busch, as well as advertising characters based on the in-person promoters.


History

1883: The 'Budweiser Girl'

Budweiser introduced the ‘Budweiser Girl’ in 1883. Since the birth of the Budweiser Girl, female imagery in Budweiser’s advertisements sought to attract male consumers.  In an advertisement that appeared in a 1895 edition of Life Magazine, an attractive, young woman is holding a Budweiser bottle. The label on the bottle is clearly visible, and the woman seems to be looking at the bottle admiringly.

The Budweiser Girl was also commonly featured on point-of-sale items and wall hangings in bars. Throughout Budweiser’s history, the Budweiser Girl has appeared in print and television advertisements, and today is commonly used to promote Budweiser products at in-person events. The Budweiser Girl is sexually provocative (more so today than ever), and is successful in seducing male consumers. 

At various times the company featured Budweiser girls in television and print advertisements, and hired local models to visit bars in costume for in-person promotions. Throughout their history the Bud Girls have had a sexually provocative but clean cut image, avoiding women who smoked, swore, had tattoos or body piercings, or a criminal record. During the 1990s Anheuser-Busch distributors hired college girls to promote Budweiser on campus and to college bars.

 



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